Tachichi returns with “Dead Fresh.” The newest video from his upcoming EP, Gremmy Sip, captures the current zeitgeist of manifest anger and in an homage to the classic villain-célèbre.
Filmed by Connor Lindsay for Dead Dog Films, while sharing a direction credit with Tachichi himself and backed by a beat produced by DJ Moves, “Dead Fresh” offers a three-minute long spoiler for the recent Joker movie. Rather than targeting the elite of Gotham, however, Tachichi takes aim at the braggadocio rappers, and the state of the genre in general.
“I got the idea for the video by watching the latest Joker movie and while watching thought that the sinister beat would work perfect,” says Tachichi. “I wrote the song in a hotel in Truro during the weekend of Nova Scotia Music Week. Recorded it the same weekend as well.”
With an even darker portrayal of an already dark film, Tachichi re-enacts many of the films key scenes, including the now-iconic staircase dance scene.
Tachichi says the make-up for the video took him an hour each day of the two-day shoot, and despite the obvious movie reference, his first concern was that the make-up might cause people to mistake him for a member of the Insane Clown Posse’s Juggalos.
“I’m not a fan of Juggalo at all, so I didn’t want it to be that. I was shooting towards a grimy and dark hip-hop version of a dude fed up with the state of rap like the Joker is with society,” says Tachichi. “I didn’t want it to look glossy at all but moreso on the lines of hard and terrifying, while having fun doing it.”
“Dead Fresh” is the first single off of Tachichi’s Gremmy Sip EP, which will be available May, 2020 via Black Buffalo Records.