Muwin Estate Wines’ Bulwark Cider might be homegrown in Nova Scotia but it’s about to go worldwide this March. The cider is headed to London, U.K. as the first leg of its international journey, taking advantage of an increasing demand for Canadian products. The cider will be pioneering a new category in the U.K.: super-premium cider.
The cidery describe their product as a blend of five apples grown in the Annapolis Valley. They are freshly pressed, fermented and bottled all under one roof. Bulwark provides just the right balance of sweetness, acidity and tartness. It has an alcohol content of 5.8% and a taste profile similar to sparkling wine.
“It is particularly exciting to be bringing a product to a new market that effectively pioneers a new category in the UK: that of super-premium cider. This product offers a taste, provenance and unique proposition that make this launch one to anticipate keenly,” says Paul Hinks, manager of Brand Central.
The first listing will be in the Greene King Pub Co. outlet, The Maple Leaf, in central London. “We’re excited to support the launch of Bulwark in the UK and I can’t think of a more fitting venue than The Maple Leaf,” says Calum Cameron, category manager for spirits, cider and craft at Greene King.
“Premium ciders represent a growing category, which is why an authentic and well-made product such as Bulwark Cider is of interest to us.”
Germain Bergeron, Bulwark owner and co-founder, says, “We are proud of our products and craftsmanship and the time has never been better to launch a full-juice cider fermented with 100 percent juice content and no sugar added. This is in contrast to most other ciders sold in the UK that have only a 30 per cent to 50 per cent juice equivalent and even less for Swedish-made ciders.”
Bulwark Ciders will be available in the United Kingdom starting in March, 2018, before expanding later this year into several more countries, including Thailand and other East-Asian countries.