In the ’60s, there was Timothy Leary’s “Turn on, tune in, drop out.” In the ’70s, there was Howard Beale’s impassioned mantra: “I’m mad as Hell, and I’m not going to take it anymore!” More recently, Kimberly ‘Sweet Brown’ Wilkins gave us the phrase to epitomize them all: “Ain’t nobody got time for that.”
If any of these have resonated with you, then ‘Real World’, the new video from BROTHERS, might be the song for you.
Produced by Halifax videographer Riley Lamarche, a.k.a. LOC Productions, ‘Real World’ documents a common struggle in our modern digital age: living more behind a screen than anywhere else.
“It’s […] a tribute to the digital age we live in: having a hard time making genuine connections and what makes the world feel “real” to you and making sure to keep that in your life,” says BROTHERS frontman Taran Guest.
If you made it through 2017, you’ve undoubtedly experienced things that’d make any sane person never want to look at another screen. Unfortunately, we’ve all been conditioned to endure this. Life has become an unending game of Frogger as we attempt to dodge meaningless and offensive bits of internet fodder one after another.
Our protagonist effectively solves all this with one of the first and simplest tools known to mankind: a hammer.
“For her, technology was what was getting in her way—so she cleared her path. Even communicating with a ‘real friend’ through chat and text will never be as genuine as sitting down with them and looking them in the eyes.”
For those unfamiliar with BROTHERS, the Halifax four-piece alternative/rock/hip-hop group all began with Taran and Tyler Guest.
“It really began with Tyler and I playing music as we grew up,” says Taran. “Tyler is the other ‘brother’ and he’s actually my first cousin.”
“Tyler’s got more of a hip-hop background and mine is more rock based. Together, we are walking a tightrope between the two genres trying to keep it balanced. [It’s] basically us sharing the front lines and our good friends Adam and Brandon holding down the bass and drums.”
BROTHERS‘ debut album Zebra is being released March 29th, 2018. There will be a release party April 6th, 2018 at the Carleton in Halifax.